UK > Search Engine Optimisation > Advanced Level SEO Package

Commences with a site analysis to establish whether the products/services offered match the key words currently used, along comprehensive key word review.

We run a Search Engine ranking report to assess current status using appropriate key words and phrases. Utilising identified keyword phrases, we will then optimise existing content (minor edits), or generate new content (write new body-text copy) for primary keyword phrases on Home page.

We prepare Home Page meta-tags including Title & Description, Keyword. We provide Bookmarks, Comment tags, Image Alt tags, Headers, First and Last Paragraphs. Ditto for up to 10 internal pages, ensuring that those pages "support" the theme established in the Home page.

Review Relevancy Issues:

	Keyword research - identify and establish appropriateness of targeted keyword phrases
	Initial rankings report run across major search engines
	Site analysis - visibility, saturation, links
	Competitive analysis
	Keyword selection process
	META data - Page Titles, Descriptions & Keywords

Review Indexing Issues:

	Architectural analysis
	Navigation elements/site map
	Internal linking
	HTML elements - code errors
	Review redirects and custom error pages

Review Link Issues:

	Review quantity/quality of incoming links
	Assess keywords including in Anchor Text (Link Titles)
	Develop and implement a link building campaign
	Provide "link to us" page content

Our presumption here is that you or your web designer will be "plugging in" the above material that we supply. If you prefer us to do it, we are happy to do this, but there will be a modest additional cost.

We provide written advice regarding on-page and off-page issues, content, site structure etc. We may also be able to provide some incoming links to your site from sites we manage, if appropriate.

Linking: We will provide you with a comprehensive report on what the current best strategy to follow with future links, reciprocal links, 1-way links etc, and how to get the ones you need.

Approximately one month after SEO work is completed, we will run a second SE ranking report (using the previous key words) to assess the ranking gains from the completed SEO process.

Includes all the above, plus options below:

Blogging / RSS For SEO:

• Installation of *Wordpress Blog software on your site

• Configuration, including provision of mod_rewrite for you to add to .htaccess file, addition of all useful auto-ping links, insertion of suitable categories to enhance SEO value of the contents.

• Installation of *Feedburner RSS feed software to enable display of your blog content within your site.

• Insertion of formatted RSS Feed into *Home page to automate updating of "fresh" content from your blog and/or other RSS feed/s.

• Preparation of Blog "submission" worksheet so you can get started on submitting your blog to top Blog SE's and Directories

* Requires, PHP, MySQL

NB: We may also recommend and advise you to take advantage of the Submission Packages we offer;

• Web Directory Submission Packages - we manually submit your site to 400-500 International Web Directories. 

• Blog Submission Packages - we manually submit your site to approximately 100 of the top Blog SE's and Directories.

Articles Submission:

One of the best ways to generate rapid dispersal of good incoming 1-way links (back links) is writing and distribution of authoritative articles on subjects relating to your products / services. Distribution of these to article marketing services will, if the calibre is high enough, see rapid deployment of these articles on multiple web sites related to your theme.

This generates 1-2 back links per article, per site on which its displayed. Whilst some may be transient links, others will be archived and remain in place for years.

You provide us with 5 articles, we will format them accordingly and distribute them for you. 

Additional SEO Services

We also offer implementation of "Pay Per Click" advertising campaigns on Google and Yahoo Search Marketing;

• Google Adwords - Prepare and implement a Google Adwords pay-per-click campaign with the list of relevant keywords derived from the keyword review in 1. above. Includes writing advertising copy for all titles and descriptions.

• Yahoo Search Marketing - Prepare and implement a Yahoo Search Marketing pay-per-click campaign with the list of relevant keywords derived from the keyword review in 1. above. Includes writing advertising copy for all titles and descriptions.

Start with a Free SEO Web Site Review

We will take a good look around your existing website, and provide a brief assessment that will outline the major issues requiring attention. We will recommend a package that meets your particular needs.