Off-Site SEO

Off-Site Search Engine Optimisation

Off-Site SEO deals with the changes Google and other SE’s made to relevancy ranking assessments in 2007. SE’s decided that verifying a website’s content would assist their goal of delivering the most accurate Search Engine Results Pages (SERPs) to their users.

They do this by analysing  Anchor Text (link titles) in back-links your web site.  Think of good links as being like a series of positive book reviews! If many globally distributed web sites are all saying that your site is about “pink plastic gadgets” then there is a greatly increased probability is that your website is very relevant to the search. Search engine’s confidence in your website is greatly enhanced by this outside confirmation!

Finding matching keyword phrases in both On-Site Content and Off-Site Links reassures Google et al! The keywords found in Off-Site Backlinks are referred to as “Anchor Text” and form the title of the link.

Basically, you cannot rank well for “pink plastic gadgets” if that keyword phrase is NOT found in Anchor Text in backlinks to your site.

Off-Site SEO can be achieved in several ways;

1.) Web Directory: 1-Way Link Building

- Expanding the keywords in anchor text by obtaining a range of listings in widely distributed Web Directories, using multiple Title and Description combinations

2.) Article Marketing & Distribution

- writing a series of informative Articles on pertinent subjects, and distributing them for placement in Article Distribution networks. The article contains an attribution of source – an “Authors Bio” which has a link back your website. A well-written article on an topical aspect of your business can potentially generate 100’s of backlinks to your website. That’s because other people search for  articles from distribution networks and add them to their own websites to provide useful content.

3.) Social Bookmarking Submissions

- Social Bookmarking submissions are good promoting events. In some cases, Social Bookmarking can deliver massive amounts of short-term traffic flares!

Dependent on your website’s product and services, and budgetary constraints, it might be necessary to do one or more of the above. Article marketing is sure to be required for websites that are targeting highly competitive target markets.